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The prices for the three Nano trim and equipment levels (base CX and LX) range roughly from $2400 to $3500 although they can vary in either direction by a couple hundred dollars depending on the.

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Preface This is a research proposal on a study on launch of new cheapest car in the world by TATA Company name “TATA NANO” The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data.

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Tata Nano The earliest Tata Nano Car was introduced in 2008 as a four passenger city car It is also known as ‘The People’s Car It is considered as the cheapest car of the world with the average mileage 26km per liter The brand was commercialized on March 23 2009 and within 16 days 200 000 bookings were recorded.

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The cheapest car model Tata Nano can be obtained as low as Rs 23 Lakhs The Tata Nano is available in 8 trims The Tata Nano variant starts with ₹239 Lacs and goes up to 297lacs which comes in only manual transmission and the trims comes in petrol and petrol +CNG option.